Privacy notice

1. Data controller

Best Before S.r.l., registered office Via Orazio 143, 80122 Napoli (NA), Italy, operational office in Milan, VAT no. IT06747961214. micron-è is a brand of Best Before S.r.l.

For any question about your data: privacy@micron-e.com.

2. What data we process

Waitlist: email address, language, the line you are interested in, date and wording of your consent; the site you came from and the campaign, if they are in the link you followed.

Tester programme, if you apply: your application; if you are chosen, your name, shipping address, size, questionnaire answers and the name you sign your review with.

Support chat: the messages you write in the chat and the replies.

Statistics, only with your consent: pages visited, traffic source and device type, collected by Google Analytics 4.

Marketing, only with your consent: a random visitor identifier, the pages viewed on our sites, an interest score and a content segment, and, if you sign up, the link between this data and your email address.

Technical data: IP address and browser data in the server logs, to run and secure the site.

3. Why we process it and on what basis

Sending you updates on the development, launch, news and offers of micron-è: consent (Art. 6(1)(a) GDPR), which you can withdraw at any time through the link at the bottom of every email.

Answering the questions you ask in the chat: steps taken at your request (Art. 6(1)(b) GDPR).

Handling your tester programme application and, if you are chosen, shipping the garment, collecting the questionnaire and publishing your review with the programme statement: performance of the programme rules you accept when applying (Art. 6(1)(b) GDPR).

Visit statistics: consent (Art. 6(1)(a) GDPR and Art. 122 of the Italian Privacy Code).

Measuring interest in our content and linking it to your sign-up, so that we can send you more relevant messages: consent (Art. 6(1)(a) GDPR and Art. 122 of the Italian Privacy Code).

Site security and abuse prevention: legitimate interest (Art. 6(1)(f) GDPR).

4. Do you have to provide it?

Your email is only needed to join the waitlist. Everything else is optional: if you reject statistics and marketing, the site works just the same.

5. Who we entrust it to

Data is processed by us and by providers acting as processors under a contract pursuant to Art. 28 GDPR:

Klaviyo, Inc. (USA): waitlist management and email sending.

Vercel Inc. (USA): website hosting.

Railway Corporation (USA), with servers in the European Union (Netherlands): servers of the measurement tool and its database.

Google Ireland Ltd. and Google LLC: Google Analytics 4, only with consent.

Anthropic, PBC (USA): processing of chat messages to generate the replies.

We do not sell your data or hand it to third parties for their own marketing.

6. Transfers outside the European Union

Some providers are based in the United States. In those cases the transfer relies on the EU-US adequacy decision (EU-US Data Privacy Framework), where the provider participates in it, or on the standard contractual clauses approved by the European Commission.

7. How long we keep it

Waitlist: until you unsubscribe or withdraw consent; if you do not open any of our emails for 24 months, we delete your sign-up.

Tester programme: your application for as long as you stay on the waitlist; shipping details for the duration of the trial and then for as long as our accounting obligations require; questionnaire answers for 24 months after the end of the trial; your review for as long as it stays published or until you ask us to remove it.

Chat: we do not keep conversations in an archive of our own; the provider processes them to generate the reply and keeps them for a limited period under its own terms.

Statistics: for the period set in Google Analytics, 14 months at most.

Marketing: until you withdraw consent, and in any case no longer than 24 months after your last visit.

Technical logs: only as long as strictly necessary for site security.

8. Your rights

You can request access, rectification, erasure, restriction and portability of your data, and object to processing based on legitimate interest (Arts. 15–21 GDPR). You can withdraw consent at any time: for emails through the unsubscribe link, for cookies and similar tools through «Cookie preferences» at the bottom of the page. Write to privacy@micron-e.com: we reply within one month.

If you believe the processing infringes the GDPR, you can lodge a complaint with the Italian Data Protection Authority (www.garanteprivacy.it) or with the authority of your country of residence.

9. Automated decisions

The interest score is only used to choose which content and messages to send you. It has no legal effect on you and does not affect you in a similarly significant way.

10. Changes

We will update this notice when sales open (orders, payments, shipping) and whenever the way we process data changes. The date at the top shows the latest version.